JA x LFC Foundation #IWILL WEEK


The LFC Foundation is the official charity of Liverpool Football Club. Building on the Club’s work in the community over the past 20 years, the charity was formed in 2010 as a financially independent organisation to harness the power and passion our fans and supporters have to improve the lives of others.


The #iwill campaign is a UK-wide campaign, set up in November 2013 by its coordinating charity Step Up to Serve, which seeks to increase participation in social action by young people aged 10-20.

Social action is defined as volunteering, campaigning or fundraising. Its goal is to increase the numbers of young people engaged in social action by 50% by 2020, meaning that 60% of all young people would be regularly engaging in social action by that time.


The LFC foundation required a Hero Film to capture the essence of the #Iwill campaign. THe aim was to raise awareness regarding the incredible work that's been happening in schools, and how the young generation have taken action but also a call to arms for reds of all ages to make a pledge to make a positive change in their community.

1 x Hero Film

3 x Case Study Videos

A content package of social-media footage and graphics


With the #iwill week around the corner the JA team grouped together to script, storyboard and plan out filming dates and logistics- only for another lockdown to be announced! We swiftly adapted our filming plans and managed to create a hero film created with original graphics, JA's scripting, storyboard and pre-recorded footage to produce a high-quality, polished end product.


Another quick turnaround for the JA team and once again working with a foundation that is doing inspiring work within our community. Amazing responses from the clients and we can't wait to have the opportunity to work together with some fellow reds.

Find out more about LFCF here

If you're looking to promote your brand, boost your social media or reach customers through the power of video- get in touch today for a chat with our talented team to see what we can do for you!

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