Upweight, Stay or Run Away? Digital Marketing Trends in 2019

 Our previous blog discussed Lush’s choice to switch up its social media strategy to create more personal communications. A radical move, leaving us undoubtedly questioning whether it’s a stroke of genius or total marketing suicide. In other news (THE SAME WEEK!) ASOS, the online retailer, announced an ‘upweight’ in its digital marketing spend with the mind-set of increasing the “velocity of conversations with customers”.

Say, what?

It seems to us that these two commercial giants have placed themselves on opposite ends of the allusive marketing spectrum. No doubt it will lead to an excellent case study next year but for now it leaves us in the digital abyss; questioning where on the spectrum we want to place ourselves. As social media continues to explode and algorithms continue to give us an ever-present headache, it’s hard to know whether you’re ‘doing it right’. It’s no wonder Lush have decided to throw in the towel and go old school but is turning away from the lucrative nature of social really going to benefit any business?

We’ve decided to lay down three of our top marketing trends of 2019 so you can cherry pick what you think your audience want, need and whether you’re going to unweight, run away or quietly stay.

Video Marketing

Did someone say video marketing? Okay, we’re totally biased BUT the figures speak for themselves. Google any marketing trends for 2019 and video is right there, in your face. It’s not going anywhere, in fact it’s consuming social media.

  • 70% of consumers say that they have shared a brand’s video.

  • 72% of businesses say video has improved their conversion rate.

  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

It’s no longer just YouTube running the show. Video posting, live broadcasting and stories are making social video a universal commodity and frankly, a universal necessity.

Live video is gaining traction, fast. Whether it’s interviews, product demos, “behind the scenes”, company culture or 360-degree video content, whatever allows for a more interactive experience - people want to see it.  SEO is essentially infatuated with video, so if you’re chasing the top of the ladder on google, you seriously need to be factoring in some form of video into your strategy.

An example of a perfectly executed campaign from Nike once again.

Influencer Marketing

It’s everywhere. An inescapable abyss of micro and macro influencers openly or subtly selling you stuff. We believe that influencer marketing is taking over so much we dedicated an entire blog to it but for the sake of brevity here’s the low down:

  • 70% of Teens Trust Influencers More than Traditional Celebrities

  • 86% of Women Use Social Media for Purchasing Advice

  •  Not only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on Twitter, YouTube or Instagram

  • With 59% of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands beating organic search, paid search and email marketing. 

 Social Media Stories

Snapchat birthed the revolution of video with a 24 hour life span with “MY STORY”. It didn’t take long before Instagram and Facebook jumped on the bandwagon with “Stories” and now even YouTube has it’s own version called Reels. These disappearing video moments have transformed digital marketing and the ability to reach your audience in a more personal, “behind the scenes” way.

  • Instagram stories are used by 500 million users every day 

  •   One third (1/3) of the most viewed Instagram Stories are from businesses

  •   50% of businesses on Instagram worldwide created at least one story during a typical month

  • 96% of US marketers surveyed plan to continue using Stories ads in the next 6 months

So, if you decide to stay or upweight and feel you need some help or guidance with your business social, get in touch with us today. We can give you some free guidance as to how you can boost your business content to reach your goals quickly and effectively. Call us on 0151 601 8682 or visit our website, jackallproductions.com

 By Colette Kellgren-Parker

Instagram: Jack-All Productions

Twitter: Jack-All TV