How-To Videos and How To Do Them Properly

“How-To videos” have exploded across the internet and social media platforms, from building Ikea furniture (I never could work out those diagrams) to make-up tutorials (how I mastered the eyeliner flick). How- To videos are covering all bases and their unprecedented popularity has soared, meaning that marketers and advertising companies are jumping on the bandwagon to promote their brands.  From branding to SEO to consumer trust, any way that you can be using video in your marketing strategy you should be. How-To videos offer a simple and relatively cost effective way of showing off your products, or simple getting improving brand awareness.

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Jack AllComment
#AD: How to Navigate Influencer Marketing

63% of markets surveyed had increased their budgets for influencer marketing in 2017. Marketing is fluid and trends come and go rapidly, so its understandable why marketers are investing in these influential figures as opposed to throwing money at traditional advertisement.

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Jack AllComment